Sutra Taps Gabriel Samra As Global Brand Ambassador

Hair wellness brand Sutra has partnered with celebrity stylist Gabriel Samra, who will serve as the brand's global brand ambassador. 

 

Originally from Venezuela, Samra is recognized as a master of balayage and is known for his innovative cutting techniques, color design and colorimetry. Samra will be the first Latin stylist to join Sutra’s extensive panel of experts, further solidifying the brand’s global reach, per the company.

 

“Gabriel is an extremely gifted artist with a unique approach that has garnered him affluent global merit,” said Liam Ben-David, founder and CEO of Sutra. “We’re thrilled to have him use our tools and share his creative expertise with consumers.”

 

Samra’s methods have previously named him the global ambassador for Procter & Gamble, Pantene, Wella Color Charm, Clairol Professionals and more.

 

“Sutra is a brand that I can trust. Their hair tools and technology can withstand the demands of professionals, and at the same time, I can confidently recommend them to my clients,” Samra said. “I am excited to be partnering with Sutra and I look forward to all of the creative looks we’ll make together.” 

 

Samra will conduct how-to’s and social takeovers to educate his followers on the Sutra tools and share his tips and tricks for use, as he creates four iconic looks for the season. 

 

Samra will present the Icons of Hair Campaign for Sutra with the unveiling of his take on the French Twist.

 

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